Putin Preps Public for Ukraine in Kursk Long-Term!

Video Summary

I’m a former US Army Combat veteran, and I’m here to talk about a recent development in the situation in Ukraine. As you may know, the Russian invasion of Ukraine has had far-reaching implications, and the situation is still evolving rapidly. Recently, I learned about a fascinating study by a Russian independent media outlet, Medusa, which revealed that the Kremlin has started to shift its narrative on the conflict. Initially, they told the Russian public that the Ukrainian armed forces would be quickly defeated and driven out of the country. However, this narrative has worn off, and the Kremlin is now trying to adjust its messaging to make the public accept the reality that Ukraine will not be easily driven out.

To achieve this, the Kremlin is mobilizing its propagandists, including bloggers, media commentators, and other key figures, to promote a new concept: the “new normal.” This term was previously used during the COVID-19 pandemic, and I think it’s comical to see it now being used to describe a war situation. The idea is to make people feel that what’s happening is not a deviation from the norm but a temporary situation.

The key elements of Russia’s “new normal” are straightforward: the Ukrainians have entered Russian territory, but the Russians will ultimately defeat them, just it will take time. The administration is trying to channel the public’s emotions and concerns away from the government and towards a positive direction. I’ll never forget the time the US Army fought in a war, where the government and its military leaders failed to lead effectively, and the public felt angry and outraged.

The Kremlin is trying to make the Russian public feel that the situation is manageable, that the Russians should focus on aid collection for the key region and not direct their anger and frustration towards the government. They’re promoting the idea that people should donate a day’s salary to the KK Aid bank. Now, I realize that this won’t make a significant difference in the aid the Russian government provides to the citizens of KK, but it’s an attempt to distract the population.

The larger issue is that the government wants to channel the population’s frustration and anger into things that won’t harm the government or the established system. They’re doing this by offering meaningless actions that make people feel like they’re doing something about the situation, but won’t actually address the core problem. This is a classic spin doctor move, and I think I’ve seen it often throughout history.


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