Russia’s Plan Did Not Work
Video Summary
The concept of scarcity is crucial in driving creativity and innovation. Traditional ideas of business and industry assumed that innovation would thrive with unlimited resources. However, research shows that limited resources can foster creativity, especially when they are in demand. By introducing artificial constraints, we can focus attention and elicit new and innovative ideas. Examples from art and design fields illustrate how this concept plays out. Despite the assumption of abundance in the digital age, our brains respond more positively to scarcity and have a lower threshold for pleasure. In reality, humans are hardwired for scarcity and abundance both, and innovation thrives at the intersections of the two.
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